5 Free Ways to Improve Your Yelp Business Page
If you haven’t updated your Yelp Business Page in a while, you may be missing opportunities to attract new local customers. Many people use Yelp when they are already looking for a business nearby, which means your profile often acts as a first impression.
The good news is that you don’t need to run ads to improve your listing. A few simple updates can help your page appear more complete, trustworthy, and visible to potential customers.
Here are five quick improvements you can make today.
1. Add Business Highlights
Business Highlights are small tags that quickly show what makes your business stand out. Examples include Family-Owned, Veteran-Owned, Outdoor Seating, or Free Wi-Fi.
These appear directly on your listing and help customers quickly understand what your business offers.
To update them, go to your Yelp for Business dashboard and select Business Highlights.
2. Upload High-Quality Photos
Photos are one of the first things customers look at when they visit a Yelp page. Businesses with more photos often receive more profile views and customer inquiries.
Consider uploading photos of:
Your storefront
Interior space
Products or services
Staff or team members
Food or menu items (for restaurants)
Updating photos regularly also shows customers that your business is active and well maintained.
3. Complete the Amenities Section
The amenities section helps customers quickly understand what your business offers.
Outdoor seating
Wheelchair accessibility
Parking availability
Apple Pay or credit card acceptance
Wi-Fi availability
These details also help your business appear in filtered searches when customers look for specific features.
Where to find it: Under your Yelp Business dashboard → Click “Edit Business Information” → Scroll to Amenities
4. Use the “Meet the Owner” Section
The Meet the Owner section is a great place to introduce the person behind the business.
A short bio can help build trust and create a more personal connection with customers. You might include:
Your background
Why you started the business
What you enjoy most about serving your community
People often feel more comfortable choosing a business when they understand the story behind it.
5. Keep Your Hours and Specialties Updated
Accurate business hours are essential. Outdated hours can frustrate customers and lead them to choose another business.
Make sure your page includes:
Current business hours
Holiday hours
Updated service descriptions
The Specialties section is also a great place to describe your most popular services or products in more detail.
Final Thought: Yelp is a Free Marketing Tool—Use It!
Your Yelp page is one of the most important places customers look when deciding where to spend their money. Keeping it updated, complete, and visually appealing can help attract more local customers.
Julie Karges works with businesses throughout Orange County to optimize Yelp profiles, improve local visibility, and help businesses turn online searches into real customers.
If you’d like help improving your Yelp presence, feel free to reach out.